Biblioteca Univ. Surcolombiana

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Comportamiento del consumidor construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best y | Kenneth A. Coney ; Tr. Ma. del pilar Carril Villarreal ; Rev. téc. Jean Pierre Víctor Domette Nicolesco by Hawkins, Del I. Publication: México : McGraw Hill, 2004 . xv, 758 p. : il. ; 27 cm. + CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8342 / H394c] (1), Biblioteca Central [658.8342 / H394c] (2),
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Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando Publication: México : McGraw-Hill, 2002 . xxii, 457 p. : il. ; 24 cm. Availability: Items available: Biblioteca Central [658.8342 / A678c] (2),
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Administración del marketing :   Publication: México : McGraw Hill Interamericana, 2007 . xxii, 519 páginas : 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.8 / A238a] (1), Biblioteca La Plata [658.8 / A238a] (1),
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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; Tr. Jorge Luis | Blanco y Correa Magallanes ; Rev. téc. Yazmín López Taymani, Jean Domette Nicolesco by Peter, J. Paul Publication: México : McGraw Hill, 2006 . xxiii, 578 p. : ilustraciones ; 27 cm. Availability: Items available: Biblioteca Central [658.8322 / P478c] (2),
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Fundamentos de marketing / by Jobber, David Publication: México : McGraw Hill, 2007 . xxiii, 376 páginas : 28 cm. Date: 2007 Availability: Items available: Biblioteca La Plata [658.8 / J61f] (1),

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